September 2017

Guy Fagan Digital Consultancy Blog 10 Reasons To Use Personas In Your Digital Marketing Strategy
10 Reasons To Use Personas In Your Digital Marketing Strategy
Posted September 23, 2017 by Guy Fagan

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.  Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. 

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