On ‘Liberation Day’, April 2, 2025, President Trump announced a sweeping 20% tariff on EU goods, disrupting transatlantic trade. For Irish businesses, it marked a turning point: a signal to rethink export strategies and leverage digital channels, especially websites, as critical tools for market resilience. A Wake-Up Call for Irish Exporters: The Digital Pivot […]
Business
From Tariffs to Traffic: How Digital Strategy Can Shield Irish Business from US Trade Shocks
Posted April 4, 2025 by Guy Fagan
AI and the Future of Work: Is Ireland at Risk of a Job Crisis?
Posted April 2, 2025 by Guy Fagan
The Rise of AI in Business Operations Artificial Intelligence has become an essential tool for companies worldwide, streamlining operations, reducing costs, and enhancing efficiency. From automating repetitive tasks to data-driven decision-making, AI is transforming industries. However, as companies embrace AI to drive productivity, reports of large-scale job losses are raising concerns. Internationally, businesses are restructuring […]
How To Write A Compelling Commercial Blog – A Quick Guide
Posted November 3, 2022 by Guy Fagan
When you are crafting a blog try to remember at all times who it is you are engaging with. You are communicating not broadcasting. First, know your audience. What makes them tick? There are generally 4 main personality types in any reader.
Why WordPress?
Posted October 3, 2022 by Guy Fagan
WordPress is the easiest way to create a website or blog. Choose a custom WordPress installation for the ultimate control over your website.
10 Reasons To Use Personas In Your Digital Marketing Strategy
Posted September 1, 2022 by Guy Fagan
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals.
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