On ‘Liberation Day’, April 2, 2025, President Trump announced a sweeping 20% tariff on EU goods, disrupting transatlantic trade. For Irish businesses, it marked a turning point: a signal to rethink export strategies and leverage digital channels, especially websites, as critical tools for market resilience. A Wake-Up Call for Irish Exporters: The Digital Pivot […]
Marketing
From Tariffs to Traffic: How Digital Strategy Can Shield Irish Business from US Trade Shocks
Posted April 4, 2025 by Guy Fagan
Navigating the AI Content Landscape: Opportunities, Challenges, and Ethical Considerations
Posted March 20, 2025 by Guy Fagan
The advent of Chat GPT and other generative AI technologies has revolutionised various aspects of our lives, from automating mundane tasks to transforming content creation. As these AI tools become more pervasive, their impact on education, business, and digital marketing has sparked discussions about the advantages, challenges, and ethical considerations associated with AI-generated content. I. […]
Connecting Brilliance: How Artificial Intelligence Revolutionises Communication and Collaboration in the Workplace
Posted February 20, 2025 by Guy Fagan
In the fast-paced and interconnected world of modern business, effective communication and collaboration are the cornerstones of success. Enter Artificial Intelligence (AI), a transformative force that is reshaping the way teams interact and work together. In this blog post, we’ll explore the myriad ways AI is enhancing communication, fostering collaboration, and driving unprecedented levels of […]
How To Write A Compelling Commercial Blog – A Quick Guide
Posted November 3, 2022 by Guy Fagan
When you are crafting a blog try to remember at all times who it is you are engaging with. You are communicating not broadcasting. First, know your audience. What makes them tick? There are generally 4 main personality types in any reader.
Why WordPress?
Posted October 3, 2022 by Guy Fagan
WordPress is the easiest way to create a website or blog. Choose a custom WordPress installation for the ultimate control over your website.
10 Reasons To Use Personas In Your Digital Marketing Strategy
Posted September 1, 2022 by Guy Fagan
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals.
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